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Portman Group takes a hard line on hard seltzers

Published:  31 March, 2022

The Portman Group today issued updated guidance to drinks companies on the fast-growing hard seltzer category, after research found there is low understanding among consumers that the drink is alcoholic.

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Technology: Power of the network

Published:  17 June, 2021

The phrase ‘content is king’ gained new meaning at this year’s LWF where two sessions focused on how runaway digital adoption rates among consumers are leading to seismic shifts around how the industry markets and sells wine. Jo Gilbert reports.

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